How many hours a week do you devote to ...
You have everything in front of you.
You're ready for the buyers to line up, right?
How many hours do you spend crafting and building the document you leave with prospects? The CBR/Executive Summary?
One? That wouldn't be too bad.
Two? Still doable.
Three? Four? Five hours?
Yes, you probably have templates. How often can you say the same thing and keep it feeling fresh?
The executive summary is an important piece in your selling arsenal. A quality summary takes time, valuable time you could spend talking with clients and prospects.
Don't leave it as the last thing you do. Don't get excited about the next business before you finish the summary for the last one.
We write custom Confidential Business Reviews (CBRs/Confidential Information Memorandums (CIMs/Executive Summaries) for business brokers with an eye to Design, Concept, Writing, Analysis, and Marketing.
CBRs/Executive summaries take time. They should look beautiful and evoke a story that carries the prospect from what the business is now to what it can be under their management. It takes time to create a unique summary that speaks to the flavor of each industry.
You'd prefer to devote your time and expertise to the one-on-one with buyers and sellers.
How much is your time worth?
Our custom CBRs vary from $300 to $1,000 depending on how much detail you'd like to include.
Let's discuss your next project.
Tailor the CBR to the business with up to 15 sections.
CBRs start with a relevant quote or industry fact to inspire the prospect.
Business is about making money. For many buyers, there is also an emotional connection to a particular industry.
The financials are presented in a top-line review. The CBR goes deeper than gross sales and cash flow to explore consistency and establish a baseline for growth.
Buyers want turnkey businesses they can put their mark on.
Growth can come in many forms. Here prospects are provided with ideas for new services, ways to streamline the business, social media and online strategy, and advertising mediums. Buyers can use this as an initial marketing plan with concrete steps to take while they transition into the business.
A quick overview of what the business does now encourages the prospect to envision what can be added or refocus the business to a core service.
You know it's true.
Business is all about Location, Location, Location!
Stephanie is awesome, we have formed an ongoing relationship for projects that I have. She makes my life easy!
- Dana Jennings, President
Leading Edge Business Brokers