How many hours a week do you devote to ...
You have everything in front of you.
You're ready for the buyers to line up, right?
How many hours do you spend crafting and building the document you leave with prospects? The CBR/Executive Summary?
One? That wouldn't be too bad.
Two? Still doable.
Three? Four? Five hours?
Yes, you probably have templates. How often can you say the same thing and keep it feeling fresh?
The executive summary is an important piece in your selling arsenal. A quality summary takes time, valuable time you could spend talking with clients and prospects.
Don't leave it as the last thing you do. Don't get excited about the next business before you finish the summary for the last one.
I write custom Confidential Business Reviews (CBRs/Executive Summaries) for business brokers with an eye to Design, Concept, Writing, and Marketing.
CBRs/Executive summaries take time. They should look beautiful and evoke a story that carries the prospect from what the business is now to what it can be under their management. It takes time to create a unique summary that speaks to the flavor of each industry.
You'd prefer to devote your time and expertise to the one-on-one with buyers and sellers.
I write Confidential Business Reviews for business brokers at much less than you'd expect.
How much is your time worth?
$700? $625? $500, what about $400?
Actually, my custom CBRs are only $250 and are completed in less than a week.
Let's discuss your next project. Do you prefer phone or email?
I pride myself on boutique, concierge service.
I schedule 8 summaries per week.
Spots fills up quickly.
Call me at 971-212-6029 today.
You can also email me at firstname.lastname@example.org.
CBRs start with a relevant quote or industry fact to inspire the prospect.
Yes, business is about making money. And, for many buyers, there is an emotional connection to a particular industry.
The financials are presented in a top-line review. The CBR goes deeper than gross sales and cash flow to explore consistency and establish a baseline for growth.
Buyers want turnkey businesses they can put their mark on.
Growth can come in many forms. Here prospects are provided with ideas for new services, ways to streamline the business, social media and online strategy, and advertising mediums. Buyers can use this as an initial marketing plan with concrete steps to take while they transition into the business.
A quick overview of what the business does now encourages the prospect to envision what can be added or refocus the business to a core service.
You know it's true.
Business is all about Location, Location, Location!
Stephanie is awesome, we have formed an ongoing relationship for projects that I have. She makes my life easy!
- Dana Jennings, President
Leading Edge Business Brokers